Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

Jewels by Queenie and Treasures by Tiara have launched a concept jewellery and café retail space on Mumbai’s Peddar Road, combining experiential jewellery retail with hospitality and design-led merchandising.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

TrueSilver introduces Dancing Muse collection in New Delhi on April 23, 2026, featuring over 40 sterling silver designs reflecting demand for contemporary, expressive jewellery across occasions and consumer segments.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Glow by Kirtilals received the Emerging Brand of the Year award at Retail Jeweller Circle of Excellence South 2026 in Bengaluru, recognizing growth, design innovation and expansion in South India markets.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

Couture India Show 2026 will be held from September 26–28, at Taj Palace, New Delhi, bringing together leading jewellery brands and retailers for a focused B2B networking and sourcing platform.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.